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Global Lifestyle Brand Enters Market with Waterfront Residences on Dubai Islands

Anax Developments announced the launch of a new premium-branded residential development on Dubai Islands, valued at USD 122.5 million (AED 450 million). Currently in the design phase, the project marks the Middle East debut of the internationally recognized fashion and lifestyle brand ELLE, introducing a high-concept living experience rooted in style, wellness, and beachfront exclusivity.

The development, ELLE Residences Dubai Islands, is strategically positioned within one of Dubai’s newest master-planned waterfront zones, which is undergoing rapid transformation to accommodate low- to mid-rise luxury housing, resort-style living, and mixed-use real estate aligned with Dubai’s 2040 Urban Master Plan. The project aligns with the city’s ongoing shift toward lifestyle-led, branded real estate offerings, tapping into growing investor and end-user appetite for experiential living.

The lead consultant for the project is Arquinaut, the original concept creator of ELLE Residences, tasked with overseeing architecture and interior design to ensure brand fidelity and spatial cohesion. The One Atelier has been appointed as the design consultant, bringing its specialized expertise in high-end hospitality and branded residential design to the table. The development will be executed under a licensing agreement with Lagardère News, the global brand owner of ELLE.

While specific structural and construction packages are yet to be tendered, early indications suggest the development will include a mix of low-rise premium residences, beachfront amenities, wellness zones, and curated dining and social venues—all integrated with interior aesthetics drawn from Parisian design cues. The project’s coastal positioning ensures extensive waterfront views and direct access to recreational marine infrastructure.

As the project progresses through design development, opportunities are expected to emerge across fit-out, landscape, façade, and smart system integration packages. The emphasis on wellness and curated experience will likely translate into demand for bespoke spa systems, biophilic design elements, and high-end lighting and acoustic control systems.

ELLE Residences Dubai Islands follows the brand’s initial residential success in Miami and aims to replicate that formula within the GCC’s most dynamic real estate market. The project positions itself not only as a real estate investment but also as a branded lifestyle destination, reinforcing Dubai’s stature as a global hub for fashion-led, experiential living.

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