These achievements not only set new benchmarks in the industry but also significantly contribute to enhancing fire safety and customer experience standards.
Emirates Safety Laboratory (ESL) is proud to announce that David Campbell, General Manager of ESL, has been honoured with the Service Excellence Award by His Excellency Lieutenant General Rashid Thani Al Matrooshi, Director General of Dubai Civil Defence and Chairman of the ESL board. This esteemed accolade recognises the outstanding achievements and contributions of the entire ESL team.
In July 2024, ESL’s team of 58 specialists and technical experts achieved unprecedented milestones, setting new records for any fire lab and certification body in the greater MENA and South Asia regions. These accomplishments, including significant achievements in booked sales, revenue recognition, and net profit, are a testament to the team’s unwavering commitment to excellence. Their collective efforts have driven ESL’s exceptional success, fully embracing ESL’s North Star, purpose, and values. This is a moment of pride for all of us and a reassurance of ESL’s commitment to excellence.
David Campbell attributes this success to the relentless dedication and expertise of the ESL and DCD teams. “This award is not just a personal recognition but a reflection of the hard work and innovation demonstrated by every team member. Your contributions have been vital in making Dubai one of the safest cities in the world,” he stated, inspiring others with the team’s dedication.

TribeCX, a global leader in customer experience (CX) coaching, has been a key partner in ESL’s journey to this remarkable achievement. Their support has been instrumental in building ESL’s internal CX capabilities, providing practical tools, templates, and expert coaching that have driven organisational change and improved customer experience. Their approach ensures that businesses like ESL can deliver exceptional CX results, making them a trusted partner in achieving strategic goals.
TribeCX’s methodologies, including their CX Experience Playbook and personalised coaching, have enabled ESL to enhance its customer-centric culture and streamline operations. This partnership has been pivotal in achieving these record-breaking results and setting a solid foundation for continued growth and excellence.
Additionally, the leadership and support of Dubai Civil Defence (DCD) have been instrumental in ESL’s journey and success. The DCD’s commitment to enhancing life safety and national security in Dubai through intelligent, innovative solutions has provided a robust framework for ESL’s operations. Their regulatory oversight and strategic initiatives have facilitated ESL in delivering high-quality safety standards and services. The partnership with DCD has enabled ESL to maintain its rigorous testing and certification processes, ensuring that the highest standards of fire safety and compliance are upheld (Department of Civil Defense) (Department of Civil Defense) (Department of Civil Defense) (Department of Civil Defense) (Department of Civil Defense).
For more information please visit: https://emirateslaboratory.com/